Your mission
Wonderbly is on a journey to evolve from being the world’s leading publisher of personalised books for children, to becoming the world’s leading publisher and bookseller of books given as gifts. Starting with the proposition of a meaningfully personalised book for every age, occasion and relationship, we have embarked on an exciting diversification of our products, launching new categories of never before seen personalised books for grownup audiences. We strongly believe that developing a deeper data and customer-led culture is an integral and fundamental part of this journey.
In recent months we have been interrogating our customer data and exploring different ways to segment our customers. We're keen to increase the level of sophistication of our relationship with data - collection as well as analysis. We wish to utilise customer segmentation, on site journeys/behaviours and transactional data in order to provide a great and frictionless experience for both new and returning customers
To get there we're now hiring for a senior data and analytics leader. We’re looking for an exceptional Head of Data and insights to support Wonderbly in elevating its data maturity across a variety of customers touch points and business domains. Data & Analytics play an essential role at Wonderbly as we strive for relevant insights guiding key decisions in product development, customer experience, marketing budget allocation & customer retention. As such, in your day-to-day you’ll focus on understanding strategic data needs of the business and building the appropriate team & data and analytics infrastructure to satisfy these needs sustainably.
In this role you will:
Help us further evolve our data-driven culture, transforming our data strategy, architecture and analytics.
Gain a deep understanding of customer value creation at Wonderbly based on our data led and attitudinal segmentations
Recognise the biggest opportunities, empower marketing, product and publishing departments, ensuring decisions are data-driven across the organisation
Take ownership of Wonderbly’s transition towards a customer-led organisation by ensuring proper data collection, segmentation analysis, experimentation & churn / LTV prediction
Lead a competent and empowered data team, while collaborating closely with Product, Technology, Marketing, etc. to build an intuitive and impactful setup.
We already have a marketing analyst, a product analyst and a data engineer embedded in their prospective teams - we’re keen to move to a centralised team meaning these three for a start will report to you
Challenge, evolve and optimise the current data infrastructure along business needs
Nurture a culture of experimentation to drive qualitative & quantitative insights