CRM Executive

Permanent employee, Full-time · London

Your mission
A bit about Wonderbly
London, full time, hybrid work (2 days a week in the office). Salary up to £32,000
Wonderbly is the world’s leading personalised publishing company.  We conceive, design, promote, sell and make wonderful books for wonderful customers all over the world.  Our books are designed to instil a sense of boundless self-belief in the children that read them. We’ve sold over eight million books worldwide and we want to sell hundreds of millions more so we can encourage the next generation to be more curious, kind and courageous than any that has come before.

The role of CRM Executive
We are looking for a CRM Executive to help our CRM Manager and Senior CRM Executive to manage all aspects of CRM and deliver high volume omni-channel campaigns.

Key responsibilities are as follows:

CRM Campaign Management
  • Work closely with marketing and design to create high performing campaigns 
  • Create and deploy email campaigns from our marketing automation platform
  • Build audiences for broadcast and targeted emails
  • Responsible for recruiting audiences to participate in Wonderbly research
  • Ensure all email campaigns are accurate, tested and deployed on time
  • Peer to peer proofing of campaigns
  • Monitoring email deliverability and flagging any issues as soon as they occur
  • Monitor campaign performance
  • Use insights to contribute to a test and learn plan to improve channel performance
  • Report on results and incorporate successes into future activity

A little bit about you
You’ll need some or hopefully all of the following skills:
  • An interest in digital marketing, in particular CRM
  • Comfortable with using marketing platforms to build and deploy campaigns
  • Knowledge of data and regulations connected to usage of data
  • A keen eye for detail
  • Results driven
  • Excellent communication skills
  • A passion for creating brilliant customer experiences    
  • Effective time management and organisational skills
Desired but not required:
  • Knowledge of html
  • Experience of working with reporting dashboards and tools such as Looker
About us
Oh hi! We’re delighted that you’re interested in working with Wonderbly, the UK Children’s Publisher of the Year 2021. Below you’ll find out all about us, our mission and values, and the roles we have open right now.  

Wonderbly is the world’s leading personalised publishing company. We conceive, design, promote, sell, and make wonderful books for wonderful customers all over the world.

Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised stories. So far we’ve shipped over 7 million books to over 150 countries. We’ve done this in just eight years, and we’re just getting started.

Getting personalised books to all those millions of customers requires a multidisciplinary team. Our wonderful people have experience across editorial design, research, production, software engineering, marketing, e-commerce, data analysis, print-on-demand manufacturing, shipping… the list goes on.

This means that Wonderbly is a collaborative and creative place to work, with lots of opportunities for growth and development across a broad range of skills.

We’re based in London, where we have a gorgeous, light-filled studio for working together. But like many digital-first companies, we have a hybrid operating model, with many colleagues working from home and further afoot much of the time.

Our values

Wonderbly’s values were born from the three qualities at the heart of ‘Lost My Name’ - our original and best-selling personalised children’s book. These values are Courage, Curiosity and Kindness. And although they naturally have a child-friendly ring to them, these are deeply human values that we believe everyone should live by.

Courage means taking calculated risks and trying things that no one else would. It means setting audacious goals, seeing them through, and being willing to be wrong.

Curiosity means investing in learning, never losing sight of the ‘WHY’. Curiosity allows us to ask silly questions, explore our blind spots, and dip into other disciplines for inspiration.

Kindness is at the heart of our culture: it’s no coincidence that deep friendships form here every day. Kindness means making space for one another, inclusivity as standard, and clear, direct communication. It does not mean “good vibes only”: the kindest conversations are often the hardest.

Equal opportunities employer

Our team is committed to providing equal opportunities for employment regardless of race, religion or belief, ethnic origin, disability, family structure, socio-economic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis (it's the law, but it's also just the right thing to do).

If you have a disability, caring duties, or any other additional needs that require consideration, please let us know and we will do our best to accommodate them during the application process. 

To see more about our business and products, you can visit us at

We can't wait to meet you! 
Thank you for taking an interest in Wonderbly. Please fill out the following short form. If you have any difficulties, please send an email to 

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